Effectively manage retention and reduce churn
Develop an understanding of how a customer lifetime should progress and examine where in that lifetime journey customers are likely to churn in order to effectively manage retention and reduce your churn rate.
Read the full writeup →
Benefits and business value
Stop the bleeding
Identify which customers are most likely to leave your service
Massive speed improvement
Scan through large volumes of data easily, and quickly generate useful customer analysis records
Increase customer lifetime value
Identify the value of retaining the customer
Reference architecture
